LinkedIn? It's a Proven Recruitment Tool

Why LinkedIn® Must Be a Critical Element of Your Job Search and Career Growth Strategy.

The job market is fiercely competitive with more emphasis now placed on the transformative power of a strong LinkedIn® presence. LinkedIn is no longer just a supplementary tool; it must be a pivotal/essential component of your job search and career growth strategy.

Recruiters and employers value and often depend on LinkedIn® for many of their placements. The LinkedIn® Corporation is powerful and is recognised as providing the professional platform of choice for so many with positions to fill – simply put it makes the lives of those searching for specific talent so much easier.

When Morton Philips receives a CV or enquiry regarding a position, they will access your LinkedIn profile for an additional perspective - more often than not, while they review your CV or while you are on the phone with them. An optimised LinkedIn Profile is substantially easier to understand and digest then many individuals’ CV. In an industry where initial decisions can made based on how a person presents themselves in writing, having the consistent structure, layout and formatting on LinkedIn is certainly an advantage and makes the decision-makers life considerably easier.

By return, there are phenomenal benefits to having an optimised LinkedIn profile for individuals worldwide.

The Power of LinkedIn®: Beyond your CV

1. Visibility to Recruiters and Employers: LinkedIn® is the go-to platform for recruiters and hiring managers. A strong LinkedIn® profile can increase your visibility with your target audience, sometimes even before you actively start looking for a job.
    
   • By optimising your profile with relevant keywords, skills and experiences, you can attract opportunities that might not come through traditional channels.
 
2. Professional Branding: Your LinkedIn® profile is no longer simply your digital resume; it's a comprehensive representation of your professional brand. It offers a platform to showcase your skills, achievements and unique value proposition. A well-constructed LinkedIn® summary, along with endorsements and recommendations, can highlight your strengths in ways a standard CV cannot.
    
   • This visibility is invaluable in establishing credibility and trust with potential employers.
 
3. Showcasing Expertise: LinkedIn® offers multiple features to showcase your expertise, such as publishing articles, sharing relevant content and engaging in discussions.
    
   • Sharing your professional knowledge and insights, you position yourself as a thought leader in your field.
 
4. Research and Preparation: LinkedIn® is a treasure trove of information enabling you to research companies, interviewers and key hiring decision-makers.
    
   • Show you are proactive and genuinely interested in the position/organisation
    

Embrace LinkedIn® as an Essential Tool

LinkedIn® complements traditional elements like your CV and cover letter, offering adynamic platform to showcase your professional brand, network and expertise. LinkedIn® must be a cornerstone of your professional growth strategy. By leveraging LinkedIn® effectively, you can significantly enhance your visibility, credibility and opportunities in the job market.

So, take the time to optimise your profile, engage with the platform and integrate it into your overall career strategy. In doing so, you'll be better positioned to achieve your professional goals and navigate the job market successfully.

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As an Executive Search firm with international reach, Morton Philips has invested in our services and software to ensure we deliver the highest possible calibre of talent to our clients. Our Head of Research, Rachel Farrell uses LinkedIn extensively as a tool to research and confidentially approach passive candidates therefore you can see why it is critical you have an optimised profile that is up to date and matches your CV.

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Do you want to know more? Contact our team today.